I felt as though I was still flying in a cloud of pixie dust from that magical email that had arrived about 3 weeks earlier inviting me toattend the #DisneySMMC event in New York City. And it’s a good thing. I needed all the pixie dust (and coffee!) I could find when my alarm went off at 2:30 AM on Monday, June 15. With a spoonful of sugar to help the coffee go down, I boarded a 4:25 AM train out of Maryland and was on my way to the Big Apple.
The day began with registration, breakfast, “swag bags,” a photo op, and pin trading all before 8:30 AM. This was a great way to kick off the celebration and begin conversations with fellow bloggers and social media moms. Unfortunately, nobody was interested in my pin so, alas, no pin trading for me – but the photo op and props added a great deal of fun as everyone showed their #DisneySide.
The event was held at the New Amsterdam Theatre, which is home to Disney’s Broadway production of Aladdin. Promptly at 8:30 AM, we were invited upstairs to make our Broadway debut as we found our seats on stage at the theatre for the conference to begin. Leanne O’Regan began the day with a welcome and a brief overview of some of the upcoming magicat Disney Parks and other vacation destinations in the Disney family. I’ll have more on that in a later post!
The learning component of the conference was made up of a series of speakers from both Disney and other brands speaking to us about building our brand and presence on social media. Some of my favorite tips of the day included:
- Make lists to get creative. When you force your brain to list 10 - 12 ideas, you push past logic and see where your creativity can take you. - Jenn from the Disney Parks Blog (@DisneyParksJenn)
- Apps like Magisto and Videolicious allow you to turn your photos and videos into professional looking content quickly and easily. - Victoria Lim (@VictoriaLim)
- Tweet on trending topics, but through the lens of your brand. - The editing team from Babble (@Babble)
- Be personal, be creative, and craft a unique voice. - Melissa Kraxenberg (@ladyandprince)
The day wrapped up with a visit from the mouse himself, Mickey! Then we received a special surprise – a backstage tour of the New Amsterdam theatre. There was so much history and fun packed into that tour that I’m dedicating a separate post to that later on.
Sadly, the day came to end all too quickly. But our “swag bags” gave us lots of goodies to remember the day and embrace our #DisneySide. As someone relatively new to the world of social media and blogging, the event was such a great opportunity to learn from some amazing speakers and gave me lots of ideas to take back and improve my blog. And, the Disney fan in me enjoyed every pixie-dusted surprise of the day!